MFG About GKLG | gklightinggroup.com

Our Solutions, Your Success

GK Lighting Group offers its manufacturers and distributors the best approach to the new normal we are all experiencing. The retail segment of the lighting industry is consolidating, and the top 20-30 key accounts regionally make up over 75% of the total business. These top 20 accounts need a high level, trusted advisor contact for long term relationship sales results. The companies we are representing need an agency that takes that responsibility and make it a priority in building your sales and market share in the territory. We do this through our commitment to your company being top tier in our agency; 1st, 2nd or 3rd out of the bag.

Our objective is to capitalize on 25 years of lighting experience and relationships to increase your sale, profitability and partnerships. We do this through maximized cycle coverage in the key accounts with the greatest opportunity to increase business, market share and brand awareness. Training is another of our keystone commitments to our partners. A knowledgeable salesperson is the best way to battle the obstacles your company confronts every day. We train the salespeople to be expert partners for your company with their knowledge and expertise on the products and programs your company offers for their clients.

Our targeted approach includes the following plan of action:

Increasing and managing key retail accounts inventory and display levels for maximum profitability and turn rate with a minimal amount of dead and defective stock levels
To become your trusted advisor for the NY/NJ account base
We coordinate lighting showroom events for the trade
We maintain semi-annual product knowledge meetings in all key accounts
We are a liaison at trade shows, conventions and conferences for our partners
We attend technology and design conventions to help your company stay current on styles, trends and innovations in the region.
WE EXCEED ALL TARGETED OBJECTIVES

GK Lighting Groups solution to the ever-changing business landscape has led to double-digit success year over year for our partners. We are excited about the future as we continue to grow with our retail and manufacturing partners.

The GKLG Team

Greg Knudsen – President

Greg has a diverse and successful history spanning over 25 years in lighting. He has held positions in retail showroom sales, sales management for major lighting manufacturers & sales representation for manufacturers and importers. This experience, as well as his dedication to his work, gives confidence you will see nothing but exemplary service and support. Greg also takes special pride in his ability to train your sales people and find creative solutions to your obstacles and challenges.

Andrea Dalimonte – Office Administration

Andrea offers office management and call support for GK Lighting Group. She has over 10 years’ experience in the lighting industry and ran point as showroom manager for 5 of those, dealing directly with the retail customer. She has the boots on the ground experience which lends itself to some of the best support for GKLG’s daily administration of business, as well as the best and most efficient way to handle issues that arise.

Ken Knudsen – Senior Advisor

Ken brings one of the strongest advantages GK Lighting Group has against the competition: 40 years of Fortune 100 experience. From his early days in the military, to working with global entities like Procter and Gamble, and PepsiCo, Ken’s perspective and sound business advice allows GK Lighting Group to approach opportunities and issues in an amazingly efficient and unique way. Ken also acts as the agency’s strategic analyst. Ken continuously reviews territory usage reports to best give recommendations on product placement and tactical initiatives. His quarterly territory plan allows us to ensure no opportunities are missed, and issues can be confronted with best practices.

Mike Pyle – IT consultant

Michael comes from 40 years of managerial and IT experience in the New York metropolitan area. He worked with Capitol Lighting 15 years ago to build their online showroom, which has since become one of the largest online lighting retailers on the web. He has since moved on to consulting with agencies and manufacturers to lend his experience and know-how for the ever changing and growing online world. Mike assists our agency with managing and maintaining our web portal as well as our social media and training modules. He also helps us manage any e-commerce accounts in our territory.

GK Lighting Group also has two on-call service people to help with merchandising and display set-ups. Both have over 10 years’ experience in lighting and have run their own install companies in the metropolitan area.